Marketing Impact Day

• 8/9 - 8/29: nONPROFIT APPLICATIONS OPEN

• 8/16 - 9/12: Volunteer applications OPEN

• 8/16 - 9/3: Nonprofits attend required assessment Call

• 9/9 - 9/19: Volunteers raise their hand for a nonprofit project

• 9/20 - 9/23: teams of volunteers are finalized based on complementary skillsets with each other and an ideal expertise match to the nonprofit challenge

• 9/30: pro bono training - volunteers and nonprofits go through a 30 minutes training to be prepared for impact day (it will be recorded for those who are unable to attend)

• 10/1 - 10/21: Teams are introduced & connect with each other on required scoping call to further flesh out scope of work for impact day

• 10/22: All teams come together to participate in Impact Day!

NONPROFIT DETAILS

WHO CAN ATTEND:

Any nonprofit that has a challenge or opportunity in marketing and is looking for marketing experts to help support as a thought-partner, an adviser, a trouble-shooter, or an implementer can apply to attend Marketing Impact Day. You will leave the day with a clear set of next steps, whether that’s a set of recommendations or a concrete deliverable. Impact Day is free to attend. We recommend 1-3 participants from your organization, including the Executive Director and the person who leads marketing.

Common projects that can be accomplished in THIS TIME FRAME:

• General organizational marketing assessment & recommendations

• Outline of marketing plan

• Social media strategy

• PR strategy

• Update to key messaging

• Tagline development

Nonprofits must apply to attend and go through the assessment and matching process prior to confirmation of participation. Through the vetting process, we will prioritize space for BIPOC-owned nonprofits, organizations working in the racial justice field, and HandsOn Twin Cities Nonprofit Members.

DEADLINE TO APPLY:

Applications are closed.

VOLUNTEER DETAILS

wHO CAN ATTEND:

Any marketing professional who is interested in using their skills to help support a nonprofit can apply to be a pro bono volunteer at Marketing Impact Day. You will join a team of up to five other marketing professionals to work together with a nonprofit client. Your participation will depend on the nonprofit participants’ needs so it’s imperative to apply and list your skillsets.

COMMON EXPERTISE NEEDED INCLUDES:

• Copywriting

• Digital Marketing

• Marketing strategy

• Brand strategy

• Social media strategy

• Content management

• Media relations

• Graphic design

DEADLINE TO APPLY:

Applications are closed.